- May 17, 2013
- Reaction score
Just as the title says. Almost every CPA networks has this tool but what exactly does this tool do? How to use it?
FileSummit said:Postback (in CPA) will send the new lead information to a Web page of your choice.
You can then write code to handle the Postback information. For example, I've written some code to send me an email for every lead (it gets a bit annoying but its nice to know :)) or it can also be integrated so that when it receives a Postback it adds points to a users account etc
Postback is also the underlying functionality that makes PPD sites possible.