Search Engine de-optimization

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DeFactos

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It seems as an interesting read, what do you think? (There is a lot more of this article on the link.)
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Over the past year, Google has pretty much set about eliminating any competitive advantages other than the quality of the on-page content itself. They seem intent on leveling the playing field to the point that those who previously had aces up their sleeves now gain no advantage whatsoever. Moreover, playing an ace from a sleeve may now result in a salvo of punitive measures. *1
Some might say that this approach flies somewhat in the face of the irrepressible human spirit of competition. However, it’s equally fair to say that it is often the laziest among us who can’t or won’t create unique and original content. There is general agreement that the best content ought to appear first, rather than thin content, artificially promoted by an SEO’s smoke and mirrors. I’m all for that – its fair and equitable.
http://www.sitepronews.com/2013/07/01/if-seo-is-dead-long-live-search-engine-de-optimization/
 
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