Not getting clicks?!

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Mr White

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This is strange.
When you guys make a blog post, or a post on your site what do you add to the content?

I normally add some info about the game and its features and how to use the tool....
Oh and a virus scan

Thanks guys.
 

PixelPurpose

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A video, how to use the tool, screenshot of the tool doing its thing, then the most important features about the game (In my opinion), some general information about the game, download link, virus scan.
Basically the same as you, but the layout of your post in my opinion is the most important thing, also the size of the headings have to be eye catching.

Make it so you yourself would not think it is a scam, as us IMers can smell scam through our computer screens from miles away. The user shouldn't have to look for the information his looking for long, make it so that he feels he has no other choice but to click download, as his life depends on it lol. It is important to do color research, read some material on color choices for example for your download button and stuff, as it can highly increase your ctr.

http://www.paulolyslager.com/call-to-action-buttons-psychology-color/

It is also a good idea, if it is a game tool your promoting to make it look like a tool review. For example add star ratings for speed, quality etc. and write it like someone else has created it, this will make them trust you more in my experience as the user will feel like you are just like one of them.

Best of luck mate, this was probably nothing new, just shared my thoughts.
 
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