Google Penguin 2.0 Update is Live

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I have added this into the black hat SEO section as well!

google-penguin-watch-out-webspam.jpg

Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin in March. Cutts officially announced that Penguin 2.0 is rolling out late Wednesday afternoon on "This Week in Google".

"It's gonna have a pretty big impact on web spam," Cutts said on the show. "It's a brand new generation of algorithms. The previous iteration of Penguin would essentinally only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas."

In a new blog post, Cutts added more details on Penguin 2.0, saying that the rollout is now complete and affects 2.3 percent of English-U.S. queries, and that it affects non-English queries as well. Cutts wrote:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Webmasters first got a hint that the next generation of Penguin was imminent when back on May 10 Cutts said on Twitter, “we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.”

Source: Here
 

Adorkable

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Yay!
Now all the SEO algorithm is all whacked out and we have to relearn.
 

Ignore

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hmm quite sucks. I've recently bought tier links. It still takes several days before I get them. Hope my site still gets ranked
 

Adorkable

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bearthepanda said:
Adorkable said:
Yay!
Now all the SEO algorithm is all whacked out and we have to relearn.
This is so bad..
Hope there weren't any big changes.

Good thing I haven't learned squat about SEO.

Now is a good chance to start learning.
 

Antonio

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Adorkable said:
Yay!
Now all the SEO algorithm is all whacked out and we have to relearn.

It's not like you need to re-learn everything. Mostly everything still the same, but they've made it more secure against black hat seo, like buying backlinks and shit. It's actually pretty easy to rank it though it's all about having diversified anchor text, and a wide range of different link types (bookmarks, wikis, article directories, blog posts, etc).
 

mitpat

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Excellent news, now I just sit back and watch everyone drop around me
 

Mesina

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I think one of their features will be something like they can detect if the webmaster's backlink is created in multiple websites at the same specific time (e.g 100+ backlinks made 06/20/13 08:44 GMT-8) etc and they will not consider such data as a basis of having your website rank because of such.
 
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