What/How a landing page should look and consist? - The Beginning
2013-08-25, 04:05 PM,
(This post was last modified: 2013-08-25, 04:09 PM by Toffyman.)
#1
Hello friends,
I am writing this guide for my fellow CPAElites members of the monetizing section.
Now, before we start I want to clear some things with you.

Clear your mind about landing pages or any other things you have in mind and start reading. My English, is a little low profile or I can say, I am not good when it comes to writing it this detailed, for that please forgive me. So that was all, lets begin this awesome tutorial.

What is a landing page?
Yes, this question stumbles upon to many people as they start new in PPD/CPA or online marketing you can say. So as an experience monetizer, I can describe it as "A landing page is where your visitors visits your niche, surfs about what you are promoting(the niche) and finds some useful information before he can proceed with the download or if you are selling something, buy it. It is complete description of your niche in a way that he gets an idea of your niche, but doesn't get the product(your niche completely)". As you read through this tutorial, I will explain what should a landing page consist mainly so that you can get a good conversion rate.

What are the important factors or steps, I should keep in mind before making a landing page myself, or ordering someone to make one?
As you all now know what a landing page is, there is brief on what a landing page should consist, what are the factors you should keep in mind, etc. A landing page should mainly be detailed enough, such that it explains your niche very accurately and very uniquely. Mostly a landing page should consist of minimum 4-5 pages, a sitemap, images, brief description of your niche, a special TOS page, etc. I will elaborate each step in detail now.

How many pages it should have?
Mainly when making a landing page you should keep in mind, that you are going to give the fullest and possibly the most detailed description of your niche or product. While doing so, it is necessary you have min of 4 pages and its good to have more. Mainly the pages should be "Home", "Download", "Support", "Contact Us", "Sitemap", "TOS/Privacy policy". Now I know, telling you to add these pages only is not enough so I will tell what each should contain.

Home Page :
When making the home page, you should know that, it is the main page where your visitor will land. This is the most important page of your website and your overall site conversion depends on it. Now, when making the landing pages, keep in mind to use the least possible images, use where necessary and use the "alt" attribute to the "<img>" tag where ever possible. It is my practice, you can do it as well. Secondly, when making the site theme, it should be according to your niche or product, make it if possible color matching, like 2 colors, or max 3 colors.
Use bright colors for words and light colors for backgrounds. Mostly, the home page decides if the visitor will stay on your website or not.
Now, noting it in points,

1.) It should have good color scheme, use mainly 2 or 3 colors.
2.) Use least images on the home page, mainly detail your niche on the home page itself.
3.) Minimum 3-4 images of your niche/product are good.
4.) Use bright colors for fonts, make theme eye relaxing, keep the background light.
5.) Use "Alt" attribute for "<img>" tag, where ever possible.
6.) Make your niche word on the home page bold or anything to highlight it.(Will benefit in SEO).
7.) A menu at the top and at the bottom, bottom menu should be plain with text only.
8.) Some security seals like ssl, anti-virus seals etc. benefit often.
9.) Think yourself, get creative, you will come up with the best landing page that converts best for you. You have to trust me with that.


Download Page :
Now this my friends, is an interesting thing for doing, when you make a landing page. This is mainly a squeeze page. You lure the visitor to download your niche/product. It needs to be attractive, should have some eye catching material, unique ofc. Make it little long, add the download option 2 times. A demonstration video of your niche/product is the best for converting. It should be demanding, and ofc it should have images of your niche. Now here is a little trick, I do when I make the download page. I add a small block here, that says testimonials. Testimonials are really good, you should place them exactly aside the download button. Testimonials should be of any time, for example say sliding images, sliding images with words, detailed with words, words sliders, etc what ever you come up with. It should be center of attraction and should be seen first when the visitor visits your download page. It really helps in converting. Download pages, are 2nd most important part of the landing pages. You should spend some time in making this and the home page as attractive as possible.

Support/F.A.Q etc pages :
Now these pages are intended if the visitors need more help and information about your product/niche before he downloads or buy it. Place all kinds of help here and make it short. The F.A.Q's should be mainly 10 points and answers to those should be written in good demanding language. Now before you make this pages, you need to go and look your home and download page, think as if you are a visitor and then ask questions yourself, if your answers are found in the home and download page, you are good enough, if not, type in those questions and a detailed answer to them and add it in this support/faq page. It really helps a lot in conversion. That would be it for this section. Moving to the contact us page.

Contact Us Page :
Now friends, trust me and make that top portion of your body work a little and ask yourself, if I buy a product online and if there is something, you need to confirm before you buy, where would you go? On second thoughts you also want to ask something such that it reflects your purchase where would you go? Yes, I know you are coming up with an answer and that is the "Contact Us" Page. I am sure, you have atm, imagined something. Keep that in mind and continue reading. A contact us page is one of the most important pages, after the home and download page. It should be really good, should have details about your office, phone numbers, staff info etc. No need to put in legit it won't matter much. Mainly it should have a form, consisting of 3 fields, one that says "Full Name", second goes by "Email Id" and last but not the least the "Comment area/msg area". Now when you make this form, you should add some really helpful lines above this form, it will mainly create trust link between you and the visitor. Now you think of those lines, I just gave u a million dollar hint.

Sitemap and TOS :
These sections are not for public display they help you get indexed in google or you can say atleast they help you. You can use the google xml sitemap generator if you dont know how to create a sitemap, it would be best for you. Sitemap, should in the bottom menu as I said, you should not add sitemap or TOS page in the main menu at the top. It should be in bottom menu. TOS page, should be something that protects you from any copyright and helps you gain trust from visitor. I mainly write my TOS myself, and design it different from my main theme, which really helps a lot. You should do the same, if not at least try one.

Etc other pages :
Now as you know the guide and tutorial has gone really lengthy I wont take, much of your time ending this tutorial with this last tips.
You can make a landing page mainly 4-5 pages, but more pages are always good. Key points to remember, the landing page should load fast, site taking time to load more than 5 seconds looses 50% of traffic, make the luring content and in such a way, that they return to your website for more information. Other pages, like a photo gallery etc are also a good option.


This is not my work, you know I cannot share my work. So here's my competitors work. :P
Now an example to all the above topics :
Code:
http://www.hyper6.com/portfolio/

Ending this tutorial, my kind regards, to all who read it and learn something new. I am on my way, writing the second tutorial when you are reading this tutorial.

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honeydew(2016-04-08 03:28 AM) karimbo211(2016-03-31 04:34 AM) boboMarley(2013-08-25 07:24 PM) User(2013-08-25 06:56 PM) don carlito(2013-08-25 05:39 PM) Zrich(2013-08-25 04:35 PM) 

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2013-08-25, 04:35 PM,
#2
Nice tutorial, thank you!
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Toffyman(2013-08-25 04:49 PM) 

Goals:
320$/10.000$
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2013-08-25, 04:49 PM,
#3
(2013-08-25, 04:35 PM)Zrich Wrote: Nice tutorial, thank you!

Thanks for that thank you. Took me a while to write it.

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2013-08-25, 05:24 PM,
(This post was last modified: 2013-08-25, 05:25 PM by Ciamciaj.)
#4
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2013-08-25, 06:25 PM,
#5
(2013-08-25, 05:24 PM)Ciamciaj Wrote: Here's good guide from luke:


/lets-talk-about-landing-pages
/5-tips-improve-landing-page
/social-proof

Nice. Thanks for putting them here.

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2013-08-25, 06:57 PM,
#6
Great tutorial! You think landing pages this good will be able to be matched with CPALander?
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Toffyman(2013-08-25 07:02 PM) 

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2013-08-25, 07:03 PM,
#7
(2013-08-25, 06:57 PM)User Wrote: Great tutorial! You think landing pages this good will be able to be matched with CPALander?

Dont take my quote wrongly, but making your own landing pages is best always. You can customize it according to your needs.

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2013-08-25, 07:05 PM,
#8
(2013-08-25, 07:03 PM)Alpha Wrote:
(2013-08-25, 06:57 PM)User Wrote: Great tutorial! You think landing pages this good will be able to be matched with CPALander?

Dont take my quote wrongly, but making your own landing pages is best always. You can customize it according to your needs.

I understand you perfectly, and also agree, I will look into making my own soon enough.

Before End of Year Goal ! Car *MYVI*
[Image: jhnSWo7.png]
Skype - E60Boy (Note: Not online as much as before!)
[ ] 150+ Rep
[ X ] 800+ Posts
User's Voice/Video Service!
Reply
2013-08-25, 07:07 PM,
#9
(2013-08-25, 07:05 PM)User Wrote:
(2013-08-25, 07:03 PM)Alpha Wrote:
(2013-08-25, 06:57 PM)User Wrote: Great tutorial! You think landing pages this good will be able to be matched with CPALander?

Dont take my quote wrongly, but making your own landing pages is best always. You can customize it according to your needs.

I understand you perfectly, and also agree, I will look into making my own soon enough.

Good luck bro. If ya need help, the PM button is right there.

Trade dota 2 items - PM me
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2013-08-26, 02:08 AM,
#10
Thank you, but i don't understand how to add google xml sitemap to blogger?
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