The Ugly Side Of CPA
2014-12-17, 05:12 AM,
#1
most of you know about this but for those who dont heres a little article of interest.

Lead sc-rubb-ing and commission sha-vi-ng

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DrKent(2014-12-17 05:50 AM) 
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2014-12-17, 05:19 AM,
(This post was last modified: 2014-12-17, 05:30 AM by AdscendFehz.)
#2
Scrubbing is the big issue as both the network and publisher and user get screwed when an offer does not credit when it should. Have offer problems? happens, but on shady/smaller networks. The big networks, I would hope, would not dare to sh@ve. We def. don't.

Also, there are ways to beat scrubbing nowadays for us anyways.
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jonath(2014-12-18 08:55 PM) 
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2014-12-17, 05:28 AM,
#3
Interesting article. Didn't know about the stolen traffic but was aware something like this might happen with big money making affiliates.
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2014-12-17, 05:46 AM,
(This post was last modified: 2014-12-17, 05:47 AM by CpaFiend55.)
#4
(2014-12-17, 05:19 AM)AdscendFehz Wrote: Scrubbing is the big issue as both the network and publisher and user get screwed when an offer does not credit when it should. Have offer problems? happens, but on shady/smaller networks. The big networks, I would hope, would not dare to sh@ve. We def. don't.

Also, there are ways to beat scrubbing nowadays for us anyways.

C'mon now this is not confined to just shady/smaller networks trust me.
of course i will not point fingers or anything like that but i also am surly not as naive as to think some of the more bigger and popular networks do not participate in this practice.Evil
i know of one particular case where a lot of one networks team members were unaware that some of the higher up were doing this and swore up and down to the publishers that they would not do it --because they actually believed that. they no longer exist.
it was like BLAM they disappeared.
you know there are companies that specialize in showing networks how to supposedly sh-av-e leads the most effectively?


again this is just a subject of discussion not a accusation to any particular network so i see no reason it cant stay active for discussion.
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2014-12-18, 03:16 AM,
#5
Which networks would you say are the most trust worthy that you have experience with that do not Have Offer Problems? leads ?
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2014-12-18, 10:37 AM,
(This post was last modified: 2014-12-18, 01:00 PM by AdGateDan.)
#6
Network sha-ving and advertiser scrubbing are two very different things.

Network sha-ving is pure theft. No reputable network would risk doing this. Any experienced affiliate would catch this very quickly and the network's reputation would be permanently damaged. However, I have seen some networks participate in what I call a "price scrub". The idea is to make the network appear as if it has a higher paying offer - it will hike the price of the offer up and then scrub a % of the leads. This is a shady tactic and is very misleading.

Advertiser scrubbing is a very different scenario. Advertiser scrubbing exists because no 2 traffic sources deliver equal quality. Pricing each affiliate's source at a different amount would make things very complicated to keep track of. To make up for this, advertisers employ a scrub rate that removes lower quality leads from different traffic sources. So you may have 2 affiliates running the same offer on the same network - however one is getting credited for 100% of the leads, while the other gets credited for 50%. In reality, there are many different scrubbing mechanisms and each advertiser works differently.

If you are running traffic to a campaign, keep in mind that the advertiser needs to make money too. In most cases advertisers have their own competitors and need to stay competitive with their payouts and conversion rates to continue getting traffic. We work very closely with our advertisers to ensure that they are able to offer us the highest payouts and highest conversion rates possible WHILE still being profitable. It is a difficult balance, but a good advertiser is usually able to achieve this.
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2014-12-18, 12:03 PM,
(This post was last modified: 2014-12-18, 01:23 PM by SwiffJustus.)
#7
(2014-12-18, 10:37 AM)AdGateDan Wrote: Network sha-ving and advertiser scrubbing are two very different things.

Network sha-ving is pure theft. No reputable network would risk doing this. Any experienced affiliate would catch this very quickly and the network's reputation would be permanently damaged. However, I have seen some networks participate in what I call a "price scrub". The idea is that to make the network appear as if it has a higher paying offer - it will hike the price of the offer up and then scrub a % of the leads. This is a shady tactic and is very misleading.

Advertiser scrubbing is a very different scenario. Advertiser scrubbing exists because no 2 traffic sources deliver equal quality. Pricing each affiliate's source at a different amount would make things very complicated to keep track of. To make up for this, advertisers employ a scrub rate that removes lower quality leads from different traffic sources. So you may have 2 affiliates running the same offer on the same network - however one is getting credited for 100% of the leads, while the other gets credited for 50%. In reality, there are many different scrubbing mechanisms and each advertiser works differently.

If you are running traffic to a campaign, keep in mind that the advertiser needs to make money too. In most cases advertisers have their own competitors and need to stay competitive with their payouts and conversion rates to continue getting traffic. We work very closely with our advertisers to ensure that they are able to offer us the highest payouts and highest conversion rates possible WHILE still being profitable. It is a difficult balance, but a good advertiser is usually able to achieve this.


Hey Thanks for the Great Info provided here by
Both The OP and those responding...
This is in Know way meant to Bash any particular Network
or Networks as

MOST Networks are good decent operations
that function the way these things are intended to


This is simply for the sake of Healthy respectful Dialog!
That Said -lol..

A few things I do think worthy of Further examination!

Network sha-ving is pure theft.
YES IT IS


Now I know as Fellow Network Reps.(Not U personally)Grin most try to Honestly answer or at least give reliable feedback when there are allegations or integrity issues concerning what you represent a portion of.. and that is to be expected, I respect that, but some things you just can't assure with a broad stroke..... Like here...

@No reputable network would risk doing this.

Ya mean like the ONCE Reputable Businessmen, BANKS,Politicians,Judges,Priest,Policeman,Teachers
PRODUCTS. etc..etc.. that are sprawled across the news every other day? Some of them have a WHOLE LOT MORE to loose yet they do unsavory dealings that you would think would not be in their best interest or just doesn't make sense or they didn't have it to do...
Blah...Blah.. Blah.. and In most cases there is one motivating Factor
OPPORTUNITY and GREED....Plan and simple!!!

OK Now, so with that said Would not..

"No reputable network SHOULD risk doing this".

..Or even..

"MOST reputable networks WOULDN'T risk doing this".

...Would not those 2 examples be a bit more accurate of the level of assurance you can Actually Guarantee Outside your Network?


I know this is a Touchy subject but with all due respect in know way can you assure what you are claiming here...
Actually you can only really speak for your network.
As you know we have to be careful in this business of what we can Claim and Assure Unequivocally.


@Any experienced affiliate would catch this very quickly and the network's reputation would be permanently damaged.

A Few Did!..
Some Were!..
And Unfortunately Probably more still to come!!
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