[TUT] How to find Awesome Domains for SEO and link building
2014-11-25, 07:42 AM,
#1
Hey people
This is actually my first post at elites, so rather than just floating around and asking questions, I thought I would post a tutorial on how I find expired domains for SEO. I make a full time income doing SEO and have a good 6-7 years experience now, so hopefully you will find my experience valuable.

Any questions you have about SEO and link building, let me know and I’d be happy to help!

Cheers guys, hope you like the tutorial.

All the best,
CpaRankPro

So you've heard that expired domains are GOOD for SEO and rankings, so what are you waiting for?

It's pretty simple.

The domain is up for grabs on the Godaddy auction, and a quick check with a PR Checker shows it's a Page Rank 4- Woohoo, happy days!

Well, if you get lucky, then you could land a great domain straight off the bat. But if you don't fancy gambling your money on domains, then this short guide to finding the right domain should help you.

So let's get started, but firstly

Why Buy Expiring Domains?

It's said that domains are like fine wine, they get better with age. However, if it isn't treated with respect then that "wine" is going to taste like vinegar and leave a bad taste in your mouth.

If however, it has been treated well throughout it's life, with quality links pointing to the domain, no spam and the content has stayed on (or at least close) topic with the domain name, then you could have yourself a keeper.

Your Good Domain checklist

Basic Metrics

Here are a handful of metrics that you should check before you go into more details. It's not important that you have EVERY metric covered, but say at least 3 out of 4 of those should at least meet the criteria 1 to 4 below.

1. Page authority>20

2. Domain authority>15

*You can check points 1 and 2 for free with the Moz.com Open Site Explorer.

3. Trust Flow>15

4. Citation Flow>15

*Points 3 and 4 be checked with a free (but limited) account at Majestic Seo.

Spam Check

It's all very well having great metrics, but if the domain has been spammed in the past, it's a no go.

Youíll have to use a bit of sound judgment on this one, but some of the ìtell-taleî clues are things such as;

Chinese or foreign language back links
Extremely high percentage of "exact match" anchor texts
Tons of low quality links (PR N/A, free platforms, software generated etc etc)

Getting Reliable Information On Your Backlinks

There are tons of back link checkers, and none of them are 100% reliable.

However, there's a huge difference between the subscription based services and those FREE back link checkers.

If you're going to be buying a domain, USE SUBSCRIPTION SERVICES OR LOCAL SOFTWARE to do the job.

Here's a few recommendations (all of which have free/limited options)

Ahrefs.com

Great service with loads of easy-to-use insights. A bit pricey but this is a personal favourite of mine.

Moz.com (Pro subscription)

If you didn't know. Moz is one of the biggest authorities in SEO, headed by Rand Fishkin. Aside from the analytics side of things, you can learn a lot about SEO over there.

Majesticseo

Probably the best option if all you're doing is buying domains for your yourself. Starts at $49 but you can even share the costs with a friend. Why not eh?

Anchor Text %

Generally speaking, when I personally build links for 1 target keyword, I keep the percentage of exact match anchor text around 20% or less to avoid an Over-Optimization Penalty. The remaining 80% being closely related keywords or generic keywords such as click here, visit this site etc etc.

When checking the back link profile of a domain you're interested in, make sure the anchor text of the target keyword(s) found are 20% or below.

Registrar History

You should make sure the domain hasn't been dropped too many times. The more times it's been dropped, the more likely it's been abused and should be avoided. An aged domain usually does have history so some sound judgment is needed here.

Checking Previous Content

You should take a look at the content over the years. If the content topic has swung widely from one niche to another, it's sensible to avoid buying the domain.

To view what the site looked like before it went up for auction, punch in the domain name over at archive.org

Wrapping Up

And that's it! If you have all these points covered, you've probably got a decent domain up for grabs. There are a couple of additional points that I'll be adding to this in the future, but for now, I hope this helped.

Tip: If you can run through these checks super fast, domains that have literally minutes left on the Godaddy Auctions are your best chance of picking up a good deal.

In my experience (and this is just a theory of mine really), bidding on a domain with days to go creates attention and makes the other bidders feel like they're missing out on something.

Some of the best domains I currently own, have been picked up right at the end of an auction.

Have fun and let me know if you pick up something special!
Latest Thanks - View all

JQuest(2014-11-30 02:24 AM) TotalTrue(2014-11-27 03:36 PM) 
Reply
2014-11-25, 08:01 AM,
#2
Great guide. I have a question though. Can you give me an estimate on how much do you spend per domain? I've been hearing this a lot on other forum as well but my impression with this is it is costly to have this expired domains and build something like PBN.
Reply
2014-11-27, 09:26 AM,
#3
(2014-11-25, 08:01 AM)koyworkz Wrote: Great guide. I have a question though. Can you give me an estimate on how much do you spend per domain? I've been hearing this a lot on other forum as well but my impression with this is it is costly to have this expired domains and build something like PBN.
It's a good question but it really depends on how much you want to spend.

PBN's can be expensive because of the hosting alone, and if you haven't got much experience, just a 5 site PBN can run you into 5 figures.

Saying that, some people out there offer 5 site PBN's from as low as $500, but if you chose to go that route, it's best to at least build 1 yourself first, so you know what you're looking at when you hire someone else to do it.

It's also not always necessary to have a whole PBN built. I have ranked some quite competitive terms on page 1, with just a single home page link on a very high quality domain. It might cost you more for the 1 domain, but it's easier to manage and you can buffer out the links with web 2.0's or just hiring someone to do a little link building service.
Latest Thanks - View all

Ibi(2014-12-30 03:00 AM) 
Reply
2014-11-27, 11:40 AM,
#4
(2014-11-27, 09:26 AM)CpaRankPro Wrote:
(2014-11-25, 08:01 AM)koyworkz Wrote: Great guide. I have a question though. Can you give me an estimate on how much do you spend per domain? I've been hearing this a lot on other forum as well but my impression with this is it is costly to have this expired domains and build something like PBN.
It's a good question but it really depends on how much you want to spend.

PBN's can be expensive because of the hosting alone, and if you haven't got much experience, just a 5 site PBN can run you into 5 figures.

Saying that, some people out there offer 5 site PBN's from as low as $500, but if you chose to go that route, it's best to at least build 1 yourself first, so you know what you're looking at when you hire someone else to do it.

It's also not always necessary to have a whole PBN built. I have ranked some quite competitive terms on page 1, with just a single home page link on a very high quality domain. It might cost you more for the 1 domain, but it's easier to manage and you can buffer out the links with web 2.0's or just hiring someone to do a little link building service.

Thank you for your detailed answer. I still have a lot to learn about this expired domains. :D
Reply
2014-11-27, 11:04 PM,
#5
what service are you using for finding expred domains and also can you please share some info on the auto bidding that happens on Godaddy when you are bidding on domains.
Reply
2014-11-28, 11:24 AM,
#6
I use an old but pretty reliable/simple tool to search for domains called PRpowershot. It's $27 and saves a lot of time filtering through things manually. I don't use any sort of autobidding on Godaddy
Reply
2014-11-28, 02:56 PM,
#7
Awesome guide thanks for contributing.
Reply
2014-12-18, 10:16 PM,
#8
Okay thanks a lot Hawkeye. Glad you liked the guide and hope to contribute some more around here.
Reply


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