Paper Isn’t Catching On, And Facebook Has To Decide What To Do About It
2014-06-12, 12:54 PM,
[Image: enhanced-23184-1402514695-1.jpg]

Quote:Facebook’s mobile reader app Paper — an app that TechCrunch called “years ahead of its time” and The Verge said far surpassed the actual Facebook app — has actually lost users since its launch in February, according the web metrics company ComScore.
The app has 119,000 monthly active users — roughly the population of Sunnyvale, Calif. — according to ComScore. That’s 0.001% of Facebook’s monthly user base.
The numbers raise a basic question about the ability of the new tech giants to launch small experimental projects — and how quickly they’ll pull the plug on a product that they love if it isn’t catching on. Paper was the first product released by Facebook Creative Labs, the in-house, small-team app shop devoted to fostering an experimental, startup-like environment within the context of what is now an enormous and enormously profitable company. Creative Labs is supposed to be free from constraints so it can produce the products of Facebook’s future.
This nested structure obviously insulates Labs products from the financial pressures of actual startups. And Facebook, for its part, appears to have much different standards for Paper than it would for a mainline change to its News Feed or mobile app.

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