My Bing Ads campaign result...Not Good?

[SupremeWarrior]

Hey, so I just paused my campaign right after 1 hour of being approved by Bing. Now, I know it is very very early to decide but just want to know what do you think of this stats within just 1 hr?

Screenshots:
https://imageshack.com/a/img923/8941/4uL2e4.jpg
https://imageshack.com/a/img923/5006/v0A9vJ.jpg
https://imageshack.com/a/img921/2986/c2ylfw.jpg

Spent - $7.74
Impressions - 14
Clicks - 3
CTR - 21.43%
CPC - 2.58
Avg pos - 1.57

Now, as I said these are the results of only 1 hr. I have paused the campaign for now. I did NOT get any sale tho despite having a CTR of 21%. I wonder why.

I am confused on:

1) I selected my goal as "Visitors to the site" during the campaign creation and uploaded 19 KWs and set the bid at $4 and budget at $7 per day and selected Enhanced CPC so that it gives fast results and it made me spent over $7 in just one hour. Should I have selected the other option when setting the bid? Do you think I should have continued the campaign?

2) Why my CPC is so high? For a good campaign, CPC should always be as LOW as possible right? Any tips to make it low?

3) I am using a Wordpress blog where I filled the page with relevant info and put the affiliate link via shortener. Maybe that's why I am not getting any results? Do I need an actual landing page?

4) Is there any way to collect email from WordPress blog via CTA button like in dedicated landing pages where a visitor puts email and gets redirected to the main sales page? Any way to do that in Wordpress?

5) Is avg position of 1.57 good?

Kindly help me on these.

Thanks in advance!

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[affmarketer101]

Just an hour running we cannot say anything for sure. But it looks really promising.

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SupremeWarrior,  (2018-09-13 09:26 AM) 

[SupremeWarrior]

Just an hour running we cannot say anything for sure. But it looks really promising.

I am a little bit happy that Bing put my Ad at the top because this is a HIGHLY COMPETITIVE niche and I mean real highly competitive.
And Bing overtook the other advertisers because my Ad copy and relevancy was good?

The reason I made this post is because I am confused and sad with such HIGH CPC against a CTR of 20% and 14:3 (impression:click) ratio which makes me a bit happy looking at that good CTR and impression:click ratio.

So, just wanna know that by looking at those stats, can anyone here tell why my CPC is so HIGH?
Is it because I selected ENHANCED CPC during bid selection? Should I put the spend slowly throughout the day?

And I am pretty sure that it was my landing page that the visitors did not like. It's kind of a 1-page blog. Does anyone know any good way to make landing pages in Wordpress to collect email? I will later move into Elementor Pro or Thrive Themes.

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