Meeting Your CPA Networks Compliancy
2018-03-06, 09:18 PM,
Meeting Your CPA Networks Compliancy

Currently, CPA marketing is under close scrutiny by the Federal Trade Commission (FTC); an independent US government consumer protection body. It is aimed at ensuring that consumers are not only presented with safe and quality products but are also protected from misleading advertisement.

Over the past few years, the FTC has cracked the whip on CPA marketing and the entire affiliate marketing industry because it was previously notorious for using unconventional marketing techniques to gain more customers. Numerous merchants, networks, and affiliates currently have active court cases.

The networks, in turn, have implemented strong guidelines to protect the integrity of their networks. If you do not comply with these guidelines, you are likely to be banned from the network. Besides that, affiliates are exclusively responsible for their practices and campaigns which means that can they be sued if they do not comply.  

Consider the following guidelines when creating your campaign.

Meet the Design Requirements
[Image: design.png]
CPA marketing affiliate websites should be responsive to all browsers and devices. This ensures that all information is properly displayed regardless the type of device or browser the user is accessing your site from.

Have Full Disclosure
[Image: disclosure.png]
The FTC guideline dictates that marketers should disclose that they are receiving a payout or a commission for the products they are promoting including on the social media.  For instance, if you are paid to endorse a product on Instagram, you cannot just upload the photo of the product and say you love it without stating that it is an advertisement.

Have properly defined Models
[Image: Misleading%2Bmodels%2B2.png]
This mainly touches on the payment process and/or the model of payment. The affiliate needs to properly define the method of payment used in the campaign and should stick by it. Do not miss out the important details and ensure they are visibly published on the relevant pages. There have been cases where marketers use the free trial model with a claim that there will be no charges for the trial period, only to charge the customer after the trial period has expired.

Avoid False Advertising
[Image: false%2Badvertising.png]
You cannot present anything false or fake in your campaigns. Days are gone when affiliate marketers used fake news sites or fake reviews to promote their products and offers. The content you place on your campaigns has to be 100% legitimate and you must have proof that such information exists.  

Use Legitimate Testimonials
[Image: testimonial-icon.png]
Most affiliate marketers are tempted to use fake testimonials, to have the social proof power to their advantage. However, this is considered a form of false advertisement. You need to be able to prove that the testimonies of the products you are endorsing are 100% legit and reflects the true opinion of the reviewer.

Note: This is just an interpretation of the FTC guidelines; contact a lawyer for detailed legal advice.
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