Maximizing Mobile traffic 3 tips
2014-11-22, 01:11 AM,
#1
Maximizing Mobile traffic 3 tips

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Mobile Internet usage is on the rise, with more than 55% of Internet traffic coming from phones or tablets. The rise of mobile has had a profound impact on the way mobile content is presented, and how campaigns are designed. Have you already hopped on the mobile train? If not, here are a couple of tips on how to maximize monetization from your mobile traffic.

In contrast to desktop users, mobile Internet users are all about immediacy since they are more likely to look at content on-the-go. The attention span of mobile users therefore tends to be short and fragmented. This is why the most important thing when designing a mobile campaign is to think about offering immediate relevancy and bite-sized information. Engagement should be instant for mobile campaigns in order to capture and convert leads.

First, it’s important to check how wide your mobile audience is. If you distribute campaigns through publishers it’s important to check the percentage of mobile traffic, as some publishers might send desktop campaigns to mobile users. This may result in lower conversions for you, as desktop campaigns are often not displayed correctly on mobile phones. Understanding the percentage of your mobile target audience can also help you to decide what you’re going to do about mobile traffic.

Secondly, understand the mobile user. As mentioned above, mobile internet users search for services or products because they are often ready to buy instantly. That’s why mobile channels offer such a tremendous chance to interact with your customers at exactly the right moment, for example when they are in the vicinity, which is why geotargeting is an important tool in mobile marketing.

When it comes to targeting mobile users, it’s also important to look closely at their data as brands or advertisers might see different audiences across providers. Understanding this data is crucial in targeting the right audience.


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2014-11-22, 01:15 AM,
#2
thanks, nice share dude
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2014-11-22, 10:16 PM,
#3
These are some valuable tips for sure, and will help people who want to try their luck with Mobile marketing. Thanks for sharing it with us DP.

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