Learn How To Track Campaigns
2018-03-06, 09:27 PM,
Tracking your CPA campaigns

In CPA marketing, tracking your campaign is extremely important. This is the only way to determine whether your campaign is working or not, whether to change your marketing strategy or whether to abandon the campaign completely. The best way to achieve this is to use specially designed tracking software.

Tracking is beneficial to the merchant, CPA networks and the publisher. The merchant uses tracking to establish the rate of conversions on their programs or offers. The networks use tracking software to get in-depth analytics in terms legitimate views, clicks, conversion and fraud detection. On the other hand, the publisher uses tracking to track their campaigns. Moreover, it helps the publisher gather relevant campaign-related data, get analytics and helps them scale or optimize their campaigns.

There are numerous tracking solutions both paid and free currently available. Choosing the right tracking option will enable you to achieve the following essential things:

Statistics and analytics
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Statistics and analytics enable you to judge the profitability of your campaign. This is possible thanks to tracking software. It calculates the number of views, clicks, conversions, traffic quality among other details from a specific source giving the affiliate a snap shot of the current status of their campaign in terms of performance.

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It helps you automate the process of getting offers and enables you to establish how and when you gain a lead or how a conversion occurs. This includes the exact advert that generated the lead, and from which traffic source or landing page. This wealth of information, will help you know how to optimize and scale your campaign.

Pinpoint Profitability
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Tracking helps you establish how, where and when you are making a profit or loss. With this information, you can be able to optimize your campaigns accordingly and eliminate the ones that are not growing.

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This gives you a superior online identity by masking your long affiliate’s links and presenting them as shorter more attractive URLs to the user. This makes you look more professional and legit.

Introducing the most effective and most affordable tracking CPA campaigns tracking software:

[Image: adsbridge-logo.png]
AdsBridge is a tracking software that I would highly recommend to those new to CPA marketing. This is because it is not only affordable but it is also easy to use and has everything that an affiliate marketer needs to track a campaign. Additionally, it has an effective free package that includes free guides, landing page templates, and more.
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