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Incentive and Non-Incentive CPA Marketing
2018-03-06, 06:03 PM,
Incentive and Non-Incentive CPA Marketing

One of the greatest goals for any CPA marketer is to have a lot of traffic on their offers. The more the traffic that hits your landing pages the higher the chances of leads and conversions. Thus, marketers employ numerous methods to attract traffic to their offers including through the use of incentives.

What is Incentive CPA Marketing?
[Image: incentive.png]
It entails the use of an incentive or a reward to lure prospects to complete their CPA offers.  An incentive, in this case, is a digital bribe that can include coupons, gifts, discounts, and real cash among other things. Methods of incentive marketing include:

Get Paid To sites (GPT): Members of these sites complete surveys or offers for a cash reward.
[Image: gtp.jpg]
Content locking: Entail making some in-demand content inaccessible by locking it with a widget that has an offer on it. Once the user successfully completes the offer, he/she is allowed to access the content.
[Image: contentlocking.jpg]
Cash incentives: The affiliate offers the prospects cash to complete specific offers.
[Image: cash%2Bincentives.png]

Non Incentive CPA Marketing
[Image: non%2Bincentive.png]
This refers to free methods of marketing your CPA offers. The end goal is to receive organic traffic that will convert to earn you significant payouts.

Which Method To Settle For?

Both the incentive and non-incentive methods have their advantages and disadvantages. The major advantage of incentive marketing is that it attracts a huge traffic that creates a burst of leads or conversions within a short period of time.  Moreover, the leads and conversions are very cost effective because the payout from the leads is typically much higher than what was used to pay for the incentives. The problem with incentive marketing is that the traffic is short lived. Once the incentive is removed, the traffic drastically drops but there is the potential to retain a small portion of this traffic.

On the other hand, non-incentive CPA has the advantage of creating quality and loyal traffic. This is because unlike incentive methods of generating traffic, the user chooses to engage with your offer with no expectations of profiting from their efforts. This means that the users are genuinely interested in your offer, thus are likely to convert, have stronger retention rate and a higher lifetime value. This is the reason why the payouts for non-incentive CPA for the same amount of leads, can be several times higher than that of incentive methods. The problem with non-incentive methods is that the traffic takes time to grow. A CPA campaign with a blend of the two methods will definitely help you make the best out of the two worlds.

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