I am a total noob in CPA - Help me to understand and optimize offers in CPAGrip
2015-03-05, 09:22 PM,
Can you explain me the difference between Incentive and mobile offers ?

I think that Incentive offers can be used for incentive trafic but how can I use mobile offers ?

Thank you in advance !Wink
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2015-03-05, 09:28 PM,
Mobile offers on CPAGrip can be used for incentive traffic as well. They just tagged it "Mobile" so you know it's a mobile offer. Those offers won't be displayed on desktop devices.
2015-03-05, 10:00 PM,
Mobile offers are only displayed on mobile devices based on the headers it sends to the locker.
Other than that you can optimize offers based on their EPC/CR.
In my experience it is best to have offers with the highest EPC enabled but it all depends on your traffic, some offers might work better for it than others.


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