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How To Scale Up Your CPA Marketing Campaigns
2018-03-06, 06:01 PM,
Scaling Your CPA Marketing Campaign

Scaling is the strategies implemented by the marketer to maximize the profits from the CPA marketing campaigns. Scaling is only used after you have carried out enough optimization on your campaign. There are typically two types of marketers: Those that once they attain their targeted profitability, they abandon the campaign. The other type is the aggressive marketer who despite attaining the desired profitability, keeps on scaling the campaign to make the most while they can.

Here are ways to scale your CPA marketing campaigns:

Choose the right Traffic Source
[Image: traffic%2Bsource.png]
When scaling, you need to test your winning formula on another promising traffic source. This way, there are chances of getting even higher profitability.  For instance, your current CPM campaign is performing well; then you can try a similar campaign in a different type of traffic or in a different PPC platform.  

Optimize your Funnels
[Image: optimize.png]
Re-evaluate your funnel to establish whether adding, reducing or changing a step or two could increase your fortunes. Small changes such as eliminating or adding a step to your funnel could make a huge difference.

Capitalize on Offer Bumps
[Image: bumps.png]
If you are bringing in tons of leads or conversions on a specific offer, you are eligible to negotiate a higher commission with the CPA network typically referred to as bumps. When this bump is factored in across all conversions and leads, you will definitely achieve a significantly higher profit margin.

Test Other Offers
[Image: other%2Boffers.png]
Don’t just settle for what you are getting in the current network. Try out other networks to find similar or different offers; remembering to stick to your winning formula. This way, you will get much more profit even where offer payout is less, but with frequently higher conversion rates.  

Work Directly with the Merchant
[Image: direct.jpg]
The CPA network is the intermediary between you and the merchant, and also takes a huge portion of your profits. By eliminating the network to work directly with the merchant who is at the top of the food chain, you will attain better payouts. Moreover, you can negotiate for flexible payments.

An important thing you need to understand about CPA marketing and any other form of affiliate marketing is that your campaigns are short-lived especially when using paid traffic. Scaling is what will help you to make the most out of your campaigns while you can.

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