Facebook potential reach went down A LOT
2017-04-23, 03:14 AM,
I don't usually post here but I am not sure where else to post. I was testing this interest for the past 2 weeks, it used to have around 3m potential reach. But today all of a sudden, the potential reach went down to around 500k.

I have been doing FB for the past 2-3 years now and I have NEVER seen anything like that... I have all placements enabled, which means the potential reach is at its max.

The interest still has the same number of "people", it might have even increased in the past week tho.

Anyone ever had a problem like this before?
Would appreciate any kind of help.
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2017-04-23, 04:22 AM,
this is pretty normal ... facebook re-calculate the audience from time to time .. i saw this with many Keywords
2017-04-23, 04:28 AM, (This post was last modified: 2017-04-23, 04:29 AM by Jabba the Hutt.)
That's too much of a gap. The same interest had 2.7m Potential Reach few months ago.
If there would be any change, it should INCREASE, not decrease in such amount.
It can't drop from 3m to 500k in a day. There's no way. And there's still the same amount of people who are "interested" in this interest.
2017-04-23, 06:08 PM,
Anyone? Would really appreciate the help
2017-04-25, 06:11 PM,
Happened to me also, I think they force us to spend on ads.
2017-04-27, 10:37 AM,
Happens, facebook change there algorithm!
2017-04-28, 02:53 AM,
Happened to me also, don't know how to get my reach back to normal.

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