Facebook Ads very expensive after after accidental erasure
2016-07-21, 11:56 AM,
#1
Hello,

Yesterday I accidentally deleted my active advertising campaigns on Facebook. These are already run for 2 weeks with a daily 6000-7500 Post interactions, at about 12-14% CTR and cost per interaction of 0.003-0.005 €.

However, I did as I said these deleted accidentally and have this 1 to 1 created exactly the same budget, the same target group, ....

However, now the price is 0.02 per interaction CTR at 5-6% ...

I do not understand why this is so now?

Yesterday I had 0.005€ and 12% CTR (before deletion)

Can anyone here give me some advice?
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2016-07-22, 07:14 AM,
#2
my advice is to not accidentally delete the ad
your new ad is not optimized like your old ones were, and it may never get back to that cost
you can try remaking the ad till you get a cheap one
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2016-07-24, 05:21 AM,
#3
Facebook is weird like that. You can create the exact same ad and it'll perform completely different.
When that happens to me, and I don't mean I deleted it, but the same rules apply.

Option 1: Wait a few days and see if the ad improves and gets back to the cheaper rates (it does sometimes)
Option 2: Create the exact same ad again and see if that gets better rates. (I know you just did this, do it again)

I'll create an ad that gets $0.10 clicks sometimes and if I duplicate that ad exactly the other one might be $0.20 or $0.02.
I imagine it's some kind of algorithmic situation that is coming into play. My ads typically get a bit cheaper over time depending on the type of ad.

Hope this helps.
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