FB Ads - LIVE - Case Study (PPC) by tbone
2014-02-20, 04:55 PM,
(This post was last modified: 2014-02-21, 02:59 PM by tbonemaker.)
#1
Hi Elites!

Next to Youtube marketing I was always interested in CPA with Facebook Ads.

So this is going to be my full Live Case Study about Facebook CPA advertising. I stared today and want to keep track of my progress. Sharing my experience is a benefit for all of us. Even though I am not a pro at Facebook ads. I will update the thread approximately once a day.

I decided to make this thread since the case studies on Facebook PPC I found are outdated but still valuable:
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I am 100 % sure that I will loose money, but it needs to be that way! PPC is all about optimizing ads.


Plan:


15 Ads; Budget: $3 per day per Ad; Selected offer:
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1. Keep title and description unchanged. Use 5 different images with 3 different boarders.
2. after 1 day split best performing Ad in age groups of 2 years.
3. after 1 day analyze profitability
4. select best performing age group
5. scale

[Update #1] How did the 15 Ads perform? Spend: $ 45 Revenue: $ 0 Net-Profit: - $45
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Explenation of ad images: W = woman image; M= man image; Logo= Logo image; L= light color; D= dark color; Red/Green/Orange= Border colors

Its commonsense that different images could make a huge difference. But here you have the proof for that thesis! uCRT ranges from 0.001% to 0.009 %. Facebook ads gurus say that a good uCRT should be at around 0.5%.
Generally speaking its not enough data to decide whether my ads performed good or not. But since I don't want to spend 100's of $ I will continue this experiment as planed. It's still a good experience.

Survival of the fittest! Chosen ads which will be broken down in age groups:
WL Red; WD Red. Congrats females! Cool


[Update #2] How did the age groups perform + was the best performing worth it? Spend: Revenue: Net-Profit:


[Update #3] Did scaling increase profit? Spend: Revenue: Net-Profit:


Conclusion and thoughts for next Ad. Total Spend: Total Revenue: Total Net-Profit:
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[Image: q4QZLQb.png]
Reply
2014-02-20, 05:05 PM,
#2
looking forward to the updates!
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pizaruu(2014-09-04 03:47 PM) cpasky(2014-04-09 05:16 AM) denskie(2014-02-20 08:23 PM) 
Reply
2014-02-20, 08:02 PM,
#3
I though Facebook Ads were a scam, i saw one video around saying that.

HQ Video service, oldest one at CPAElites

Sample --> https://www.youtube.com/watch?v=TfLlDLYF28g

Hire service here
Reply
2014-02-20, 08:09 PM,
#4
Why did you choose an offer from Adwork Media?
Do you have any non-incent network account?
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roiancuares(2014-02-20 08:11 PM) 
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2014-02-20, 08:12 PM,
#5
all the best, i am following closely, you used a cloaking software to get the ads approved?

Facebook tokens for sale.. really cheap.. contact me on skype


My skype is "SSG691"
Reply
2014-02-20, 08:20 PM,
#6
Interesting, will follow your thread closely, please keep your promises and update daily.

Good luck with your tests.
Reply
2014-02-20, 09:14 PM,
#7
(2014-02-20, 05:05 PM)Christina Wrote: looking forward to the updates!

great to have you on board, do you have experience in facebook advertising? :)

(2014-02-20, 08:02 PM)rtraphic Wrote: I though Facebook Ads were a scam, i saw one video around saying that.

I saw the same video, but as always in life you need to make your own opinion on that , since there is only one video about facebook is a scam, don't you think?

(2014-02-20, 08:09 PM)★DAℛSTER★ Wrote: Why did you choose an offer from Adwork Media?
Do you have any non-incent network account?

unfortunately not yet. Can you recommend me any good ones?

(2014-02-20, 08:12 PM)ssg691 Wrote: all the best, i am following closely, you used a cloaking software to get the ads approved?

thanks :) Regarding your question: No. Why should I? I am not promoting any dating offers. Which means that I am not colliding with FB's TOS.

(2014-02-20, 08:20 PM)IndeXer Wrote: Interesting, will follow your thread closely, please keep your promises and update daily.

Good luck with your tests.

Update will come in the next few hours because my ads got approved in under 5 minutes. They are already running :) So be prepared for the first update, IndeXer.

[Image: q4QZLQb.png]
Reply
2014-02-21, 12:34 AM,
#8
I have no expeirience with Facebook ads. But I would also like to test the water :) May be I will learn few things from your case study!

Waiting for your updates :)
Reply
2014-02-21, 04:00 AM,
#9
dont scaled unless its already profitable lol.
also, have you got an ads account? its hard to even get an ad up without getting your account locked. ive been through at least 50 accounts the past month or so
Reply
2014-02-21, 04:09 AM,
#10
(2014-02-21, 12:34 AM)Christina Wrote: I have no expeirience with Facebook ads. But I would also like to test the water :) May be I will learn few things from your case study!

Waiting for your updates :)

updates will come in about 8 hours. I need to get more data on my ads.

(2014-02-21, 04:00 AM)lancerimpact Wrote: dont scaled unless its already profitable lol.
also, have you got an ads account? its hard to even get an ad up without getting your account locked. ive been through at least 50 accounts the past month or so

Not sure which niches you were promoting. But I have no problem with my acc. I have 15 ads running atm.
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goodzilaz(2015-05-14 06:21 PM) 

[Image: q4QZLQb.png]
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