Enginner's plan, budget, tools and networks to start Internet Marketing
2016-05-29, 02:50 AM,
#1
I'm a mobile software engineer starting with a startup venture two years ago in mobile commerce industry, so I got a solid experience in mobile marketing and growth hacking, that's will help me for sure in ma career as internet marketer.

I plan to run mobile targeted campaigns on LeadBolt, Tapsense and Facebook Ads, target the right leads with relevant ads, analyse and AB test all, drive traffic to a dedicated landing page for each offer. I analyse and track campaign performance using voluum to a/b test to get the desired action and get quality leads.

This are the tools I plan to get:
Domain names from namecheap
VPS with built in CDN by Rackspace and ssl certificats to host my landers (I have already VPS from DigitalOcean, I'm highly skilled to manage linux servers)
Voluum account for analyse and tracking
Spy tools for competitor analysis: didn't decided yet between adsxposed and mobileadscout
Some scripts I built myself like mobile detection for personnalisation reasons on landers or techniques like vibrating the phone while lander shown to gain attention
Budget for traffic is 5000$ (for 3 months)

I'm planning to follow two approachs:

1- Promote mobile offers:
Choose offers by spying and testing the winnings ones, then buy traffic and create, A/B test landers, learn and optimize through the life of the campaign.
When planning a campaigns, I examine criteria such as target lead demographics, behavior data, campaign seasonality.. Yes I'm heavely driven by Data!
By finding out which channels are working well, I'm able to eliminate the ones that simply aren’t. This approach allows me to get the maximum ROI
This is "the traditional way" most Marketers do.

2- Design website and mobile apps around CPA:
Choose a high paying vertical such as Business, Finance & Loans
In fact, I’ve found while my experience on software mobile engineering, that the more you integrate your advertising, the more people will click and convert.
Here is an example of an amazing job with ad integration that you can hardly tell they're promoting CPA offers: NerdWallet.com
I'll integrate CPA offers into useful tools that give a real value to the visitor, not just content, I can use my technical skill to build an API with some machine learning algorithms, this is magic!
This seamless ad integration blows away the CTR and conversion rate that they’d get from a banner ad.

3- Innovate and heighten competitive advantage and differentiation:
The Internet is going further and faster into daily life than anyone imagined! and I'm into it deeply, I was into Big Data and IoT for almost three years, and now playing with virtual reality.. so why not just going this route, I'll have always steps in front of competition.
I have in mind other ideas like keep on radar the new big opportunity for digital advertising on wearable devices, and waiting for the emerging traffic sources like AdsOptimal and VirtualSky on Oculus platform, big company's like Google and Facebook are investing massively on VR, so why not just find VR Marketing strategies that actually work on CPA.


Now I still have a challenge, I didn't start yet, because I'm rejected on some networks, YeahMobi, Peerfly, PointClickTrack, adwork media...
ClickDealer in process, but honestly, I have bad feeling after the first two rejections, I'm not giving up, but i want to start my first campaign very soon!

Any suggestions or advice would be greatly appreciated :)
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