Demographics and Targeting
2018-03-06, 09:21 PM,
#1
Demographics and Targeting

Demographics in CPA marketing refer to the user attributes or characteristics. It includes factors such as age, sex, race, income level, economic status etc. It can also be specific or broad. Broad can be for instance ‘men’, and specific demographics can be ‘men at the age of 20’. In CPA marketing, demographics play a critical role in helping the advertisers with targeting especially in paid traffic. As such, for you to succeed in CPA marketing, you need to understand the demographics and targeting.

Simply put, targeting and demographics help you focus your campaigns to the desired audience. This way, you will not waste your resources selling your products to an audience that is not interested.

Tools for Targeting and Demographics

Fortunately, most CPA marketing platforms have built-in tools that allow the marketers to easily establish demographics and determine which audience to target. The art of targeting heavily relied on URLs, keywords and any other demographics.

The following tools will come in handy when doing demographics and targeting.  

Spy Tools
[Image: spy%2Btools.png]
These help you know what your competitors and marketers are doing. All you need to do is signup to these intelligence softwares to be able to analyze existing campaigns in various traffic sources. This way, you establish vital information on how to setup your campaign.

SEMrush
[Image: semrush.png]
It is the leading SEO competitiveness research tool. You just need to search the desired domain name to get the full analytics of the domain. This includes keywords the site ranks for, its competitors and the URL targets as well.  This makes it perfect for those looking for URL targets or starting an SEO campaign.

Alexa Rank
[Image: alexa.png]
It is also a free online tool that gives you a wealth of information including search analytics, traffic, and other demographic details. You can as well use it to compare traffic between sites to establish your pick your targets or URL’s.  

Quantcast
[Image: Quantcast.png]
This is a free online based demographic research tool and is among the best there is. You just need to search the URL of your targeted website or offer to get valuable in-depth demographics that will help you with targeting.

Google keyword Planner
[Image: keyword.png]
It is a keyword analytical tool provided by Google. It helps marketers search for competitive keywords in their niches. It also gives you adword competition analytics and accurate search volumes.

Google display Planner
[Image: google-display-planner.jpg]

This is a tool created by Google that gives you a wide range of information regarding traffic to a website. It also helps with keyword search, topics search, and offers suggestions on websites to target or advertise on.

Besides these tools, there are scores of other targeting and demographic research tools that are readily available for free while others are paid. The choice (s) you settle for will be determined by the type of your traffic.
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