Poll: What do you like to sort by: Conversion Rates or EPCs?
Conversion Rates
33.33%
1 33.33%
EPCs
66.67%
2 66.67%
Other
0%
0 0%
Total 3 vote(s) 100%
* You voted for this item. [Show Results]

Conversion Rate or EPCs?
2013-05-06, 10:49 PM, (This post was last modified: 2013-05-06, 10:49 PM by BTMSupport.)
#1
We've been told by some publishers that they like to optimize for the best Conversion Rates instead of EPCs for file sharing. What are your thoughts on this? We allow our publishers to choose which they would like their content locker and link locker to sort by, but I'd like to hear some opinions.

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2013-05-06, 10:51 PM,
#2
Conversion Rates.
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2013-05-07, 09:44 AM,
#3
EPC is the only stat that matters. Everything else is irrelevant.
Someone can have a conversion rate that's double what mines is. But if my EPC is higher, guess who's making more.
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2013-05-09, 02:03 PM,
#4
Epc is what you should focus on. Not the conv rate. EPC directly relate to your earnings. The higher your epc, higher your earnings. On the other hand, conv relates to downloads or leads. Higher conv doesn't mean higher earnings.
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2013-05-09, 02:14 PM,
#5
I think that both factors are important. My average CR is 10-13 percent and my avg. EPC $0.15-$0.20.
But as long as I make $100+/day, I am happy :D
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2013-05-09, 11:02 PM, (This post was last modified: 2013-05-09, 11:02 PM by BTMSupport.)
#6
Thanks for all the feedback, it seems like EPCs and CR also depend on the country that your traffic is mainly coming from. Some INTL countries have low epcs and only a few offers while countries like FR, US, UK, AUS, etc have higher EPCs and many offers. What countries do you get the highest and lowest EPCs/CRs in?

Blue Track Media - Non-Incent, Mobile App Installs
Prompt Payments. Best Customer Support. Big Brands. Mobile. Since 2009!
Trust us. We're good, honorable people.
Learn more about Shaz Amin and Blue Track Media
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2013-05-09, 11:04 PM,
#7
Whats the use of having a high EPC if it don't convert? :/ Conversion ratio is what to look at.
Reply
2013-05-10, 12:29 AM,
#8
You can't just see one thing, you need to see them as one thing, because you can have an awesome conv. ratio but a bad EPC and vice-versa.
I guess it's both and not just one.
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