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Complete Offer Models Breakdown
2018-03-06, 05:49 PM,
CPA Marketing Offer Models

CPA marketing has numerous offer models that enable the publishers to earn in a multiplicity of ways. They include but not limited to:

[Image: submits.png]
The user needs to fill one or two submission fields for the publisher to earn a commission. These submissions could be as simple as filling in a zip code or an email address in a contact form.

Long Forms
[Image: long%2Bforms.png]
Long forms require the customer to fill in detailed information in the forms for the publisher to earn. This may include credit card or payment information, and the form may span several pages.

Short Forms
[Image: short%2Bforms.png]
Unlike its longer counterpart, short forms are short. They have more than two submission fields but do not go beyond a page. Typical information filled in such forms includes names, date of birth, physical address, email address, a phone number among others.

Pay Per Call
[Image: pay%2Bper%2Bcall.png]
The publisher earns when a lead submits a phone call via a unique call field in the landing page or website. The user only needs to click on the call button and are called back from the call center with further instructions.

Free Trails
[Image: free-trial-30-days.png]
The publisher convinces the clients to try out the free trial of a product or service hoping that they will upgrade to the paid version. The publisher only earns when the client fulfills the free trial or upgrades.  

[Image: sales.png]
The publisher earns a commission when a lead buys a product or service. A future commission is typically paid if the customer returns.

[Image: downloads.png]
These are typically found in mobile offers where the publisher hits the payout after a lead downloads a specific software or app. They mainly take advantage of the growing mobile traffic.

[Image: installs.png]
Just like in downloads, the affiliate earns a commission once a lead installs an application or a plug-in. This model mainly targets the mobile traffic to market mobile apps and plugins.

Mobile offers
[Image: mobile%2Boffers.png]
These are optimized or rather specifically targeted for handheld devices. Users typically convert the offers when they access unique responsive landing pages through their mobile phones.

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