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[Case Study-Journey] List Building with Paid Advertising
2014-03-27, 06:28 PM,
#1
Hello everyone!

I haven't contributed in a while, so I decided to post my journey to my first 1000 subscribers here. I'm going to document every step of it. Hope you enjoy it and learn from my mistakes!

The tools I use are in will be in my signature shortly!

[hide]
I use Bluehost as my hosting since I find them to be the best by far.

My autoresponder/ email marketing service is GetResponse. Simple and effective, plus they have a free first month for those who want to try.

The landing page designs will be made with OptimizePress. I paid for it and oh boy... was it worth it? Absolutely!!!!

SafeSwaps is the place I use to buy solo ads.

LINKS IN MY SIGNATURE - ref links. feel free to google them if you don't want to help me.

Some terms:

Autoresponder: A program, that automatically sends out scheduled emails at triggered action points. (eg. opt-in)

Single / Double Opt-in: Single opt-in is when your subscribers who join your list don't have to confirm their subscription. Double is when they do. Double opt-in delivery rates are MUCH-MUCH better.

Provider: The person who sends the emails to their list to get clicks to my solo ad.

Solo ads/solo: A form of email advertising where your offer(an email with your links) is sent alone, therefore it is a solo advertisement, hence the name solo ad. Usually you pay for clicks ($0.3-0.6)

Ad swaps: Exchanging clicks with other providers - instead of paying you give clicks from your subscribers.

The Process:

I choose a niche (it's going to be Internet Marketing for this list)
Build a landing page with a free offer.
Give them a free gift to start bonding.
Redirect them to offer.
Keep emailing them with the same initial offer for 3-5 times.
Give them a valuable free lesson and then change offer.
After reaching 1000 subs, start doing ad swaps.

I. My first lander
I started off with single optin, then changed to double.

I've spent $75 on solo ads and got ~200+ clicks. It converted into:

1st Provider: 100 clicks - $60 - I used Single Optin
SCAM QUALITY - 53 optins from shady sources. Got refunded from staff!

2nd Provider: 50 clicks - $17 - Double optin: 5 confirmed +18 not

3rd Provider: 50 clicks - $15 - Double optin: 1 confirmed + 8 not

Here I stopped with this lander with a overall 42% opt-in rate, but only 6 confirmed so I wasn't satisfied.
I transfered to a new Autoresponder service I used earlier called GetResponse. (The first lander was done with PureLeverage which I found guilty of having too much down time and sh*tty support, so I cancelled my account and transfered my first 53 - bad quality - leads.)

II. The Minimalist - LIVE
1st Provider: 100 clicks - just purchased, waiting for results.

I will answer every question as soon as possible.

[/hide]
Reply
2014-03-28, 08:52 PM,
#2
Great thread, Can't wait to see results.
Reply
2014-03-28, 09:01 PM,
#3
Brother nice Case study But !
Double optin :s '' I will not Do that''
and with GetResponse You cant disable that Option , i mean by using Tha Double optin , The Success rate will be -37% to -45% '' in my experience "
I know by using Double optin , u will Get HQ targeted subscriber .. but also losing -37% to -45%
and im Not Ready to that , and I dont know in u'r Case ...
i was using aweber 1$ the first month
any way Good luck
and Try to make a catchy squeeze page , and give Value
Good luck again .
Reply
2014-03-29, 02:13 AM,
#4
(2014-03-28, 09:01 PM)pizaruu Wrote: Brother nice Case study But !
Double optin :s '' I will not Do that''
and with GetResponse You cant disable that Option , i mean by using Tha Double optin , The Success rate will be -37% to -45% '' in my experience "
I know by using Double optin , u will Get HQ targeted subscriber .. but also losing -37% to -45%
and im Not Ready to that , and I dont know in u'r Case ...
i was using aweber 1$ the first month
any way Good luck
and Try to make a catchy squeeze page , and give Value
Good luck again .
Thank you!
Today was another failure day :\. I had 0 double optins and 2 single from 50 solo ad clicks so thats another $18 lost.
I just disabled double opt-in on my campaign - you CAN do it.
(here is how: go to GetResponse -> Dashboard -> Select your campaign -> Click the wheel(settings) -> Permission(left side menu) -> Un-tick all the options under "Enable confirmed opt-in"
You are done! :)

I'm gonna go cry a little now :') this day haha...

(2014-03-28, 08:52 PM)Pawepeks Wrote: Great thread, Can't wait to see results.

Thanks a lot! Will post results as soon as I have some :')
Reply
2014-03-29, 02:46 AM,
#5
Thank you and Good luck :D
Reply
2014-03-29, 03:05 AM,
#6
Good luck mate, waiting for your results.
cheers!
Reply
2014-03-29, 09:14 AM,
#7
try not to use solo ad.Instead you should try FB ads. maybe it more convert.who knows :)
Reply
2014-03-29, 02:40 PM,
#8
(2014-03-29, 09:14 AM)eagleflux Wrote: try not to use solo ad.Instead you should try FB ads. maybe it more convert.who knows :)

Will try many many things! Now I have $40 more in my solo ad balance, then I will move to Bing ads. I have tried facebook sometime ago and it wasn't too good, but will try it if I have the budget :)
Reply
2014-04-17, 11:28 AM,
#9
amazing tutorials mate :) keep it up :D
Reply
2014-04-17, 01:57 PM,
#10
Very interesting! I want to stat email marketing too this summer when I will have some time.
Have a few questions and suggestions for you.
Q:
1) Why don't you use Aweber which the N1 site for email marketing out there?
2) What exactly do you do with the email list? I mean do you send other marketer's ads, promote other offers from networks or what?

S:
1) Don't do this niche, there is a lot of competition and people know 10k a month is NOT real..
2) Promote a niche yourself for free (YT, FB pages, twitter, instagram tags, SEO, reddit and forums) and I'm sure you'll get more people in you list.

Best of luck!
Reply


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