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Campaign Optimization Tips
2018-03-06, 05:58 PM,
Optimizing Your CPA Marketing Campaign

Optimization refers to tuning your campaigns by continued testing until you get the desired results. Affiliates need to understand that at times, even the slightest of changes may have a huge impact on the results. The end goal of optimization is to increase profits and revenue as well as decrease overhead costs.

Here are ways to test and optimize your campaigns:


It is a form of optimization where you test one thing against the other. For instance, it can be as simple as testing the impact of changing the color of your call to action button on your landing page, will have the conversion rate. A larger test would be changing the entire landing page.  

The ultimate goal of split-testing among other optimization methods is to trigger more positive results. In CPA marketing, you will spend a huge chunk of your time doing testing and optimization.

Copy Testing
[Image: Copy.png]
It is recommended to perform a copy split test on your creatives, landing pages, adverts, emails, and other relevant pages to optimize your results. By simply changing headlines and body typography, you can create a more interactive environment which will be accompanied by higher click-through rates and consequently more conversions.

Testing Designs
[Image: design.png]
It entails testing which web design brings about the most profitability.  This may involve making a few changes on your website or landing pages or doing an overhaul to your website design. Whether the design changes are small or big, the major goal is to strike the most profitable combination.

[Image: demographic.png]
A great way to split-test your demographics is by segmenting them into smaller groups and targeting them with similar or different campaigns to establish which segment responds affirmatively most.  

Layouts Optimization
[Image: layout.png]
Entails optimizing where you place items on your website or landing pages. This has the effect on what will be ignored, hovered over and clicked on. Direct response tests are the best option to compare the layout of a landing page against another.

Traffic Source
[Image: traffic%2Bsource.png]
This test is meant to establish which campaign performs best in a specific traffic source. A great way to carry out this test is by carrying out a similar CPA marketing campaign on numerous traffic sources to establish the most reactive one.  

[Image: bids.png]
It involves testing and optimizing various CPM or CPC bids to get a better CTR and more click-throughs.  This can be achieved by establishing a winning formula by split-testing the same campaign on various pricing models when it comes to bidding on traffic.  

Note: Optimization, testing, and tracking go hand in hand; thus one cannot be effective without the other. It is also important to know when to stop testing, to avoid wasting time and other resources in an unproductive campaign.

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