CPA performing better then PPI
2013-11-14, 02:24 AM, (This post was last modified: 2013-11-14, 02:27 AM by PPDavid.)
#1
Hey guys,

So recently I decided to switch one of my niches to PPI to try it out, then saw a load of 0.10$ leads with 70% convo rate.
Even if I would have 100% convo rate the EPC would be 0.10 , I get 0.18-0.30 epc with CPA. So why does everyone say PPI is better? Am I doing something wrong?
[Image: f6738fe988ff77b320555416a80e54d1.png]
Seeya
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CPALead(2013-11-14 09:43 AM) 
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2013-11-14, 03:42 AM, (This post was last modified: 2013-11-14, 03:42 AM by IndeXer.)
#2
It's because you are targeting the wrong/low paying countries, for 43 leads I would easily earn $30+.
2013-11-14, 04:44 AM,
#3
PPI is for deadly nice OR USA nice. For other countries CPA wins.
2013-11-14, 09:46 AM,
#4
(2013-11-14, 02:24 AM)PPDavid Wrote: Hey guys,

So recently I decided to switch one of my niches to PPI to try it out, then saw a load of 0.10$ leads with 70% convo rate.
Even if I would have 100% convo rate the EPC would be 0.10 , I get 0.18-0.30 epc with CPA. So why does everyone say PPI is better? Am I doing something wrong?
[img]/f6738fe988ff77b320555416a80e54d1.png[/img]
Seeya

Hey David,

Its not that you're doing anything wrong. It really depends on the PPI.

PPI is a type of CPA. Pay Per Install means the action is install. CPA is cost per action (not to be confused with cost per acquisition which is another use of CPA in the business world).

Many PPI's convert well since they convert on installation but have low payouts.

The reason for the low payout is because that many users will uninstall (an abandon rate if you will). When that happens, the app or product owner who was paying for PPI loses opportunities to monetize.

In the end, things are pre-calculated. If your traffic is very precise then you can target PPI only and do well. If its simply traffic that you feel you can monetize, then CPA is the better bet since there is a better variety.

Peter
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PPDavid(2013-11-14 12:53 PM) Helper(2013-11-14 12:38 PM) 

[Image: RoZnyPa.gif]


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