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[CASE STUDY] How to get 350% ROI by combining Push Notifications and Gambling offers
2019-06-21, 12:24 PM, (This post was last modified: 2019-06-21, 06:17 PM by EvaDav.)
#1
[Image: df4341359a0ab0bbd9ffd3e7128c464f.png]

This is an example of clever usage of Push Notification in combination with Gambling offers. A truly crazy ROI was achieved by one of the clients of Traforet and EvaDav Ad networks. Here’s some info for starters:

Ad Format: Push Notifications from EvaDav

GEO: UA, RU

Campaign Period: 27/05/2019 - 02/06/2019

Offers: Grand Casino; Golden Game

Targeting specs: Chrome/Yandex browsers on Mobile Devices.

Total budget: $900

Total earned: $4050

Net earnings: $3150

ROI: 350%

Let’s dive deeper into details on how the advertiser got such results.

User funnel, CPA model and offers details

Pretty much all standard here: Push Notifications lead to the Landing Page which, in turn, redirects to either one of Gambling websites.

Our advertiser wisely chose to work with a CPA-model making sure they only ever spend budget on successful registration.
Average CPC for both regions: RU - $0,069, UA - $0,031.

By offers terms a successful registration was:
- for RU GEO: a deposit of $7 or higher;
- for UA GEO: a deposit of $7 or higher.
But now comes the exciting part. Each RU registration brought a $50 payout ($3 higher than average), the UA one brought a $30 payout ($1.5 higher than average). That was most likely the reason for our advertiser to pursue these offers.

Working with Blacklist deserves a particular highlight - closely monitoring and blacklisting the underperforming websites was another key to success.

Landing and Push Notifications
The idea to combine Gambling offers with Push Notifications from EvaDav isn’t new, but what’s really important is proper creatives for both Landing and Push Notifications.

We all know that catchy texts and images are a must for a successful Push Notification.
Take a look at some of the Push Notifications used in this campaign:

[Image: e29d65252c7c0e1ffb5d5924438b3dbe.png]

[Image: 5aa57e874a870621a6e1d63da3dbab85.png]


Last, but not least - you have to make sure that the context of the Push Notification essentially corresponds to the context of the Landing Page.
The decision to create a simple yet attractive Landing design was a good one. The main idea is not to let your user get bored, offer a ton of bonuses, and make sure they’re less than 3 clicks away from registration.

Here are some of the Landings used in this campaign:

[Image: d3bf066d3b86d889b4c615875ceef67b.jpg]

[Image: 57001ad4efc4990c07b9878681a79e85.jpg]

Nothing redundant here - attractive numbers and a Big Red Button.


Results
Spending $900 on a CPA Push Campaign earned our guy $4050 over a week. What an insane amount!

Over 71k click in just a week:

[Image: 22af2f90e6eccd9d1869d20cb36fc656.png]

Stats from Traforet:

[Image: 158ca917a8cdec13adf7ec806366c6af.jpg]

Conclusion:
Working with Push Notifications can be very successful if you make sure to cover all the basics and experiment a bit. Don’t be afraid to do surveys and test your campaigns.

Good luck, fellow affiliates!
Reply
2019-07-26, 01:52 PM,
#2
Why did i never think of this? Thank you so much! I have to give this a try!
Reply
2019-07-26, 04:11 PM,
#3
thank you for sharing this!
Reply
2019-08-19, 10:43 AM,
#4
can anybody guide me to run push notifications ads? ready to pay or share %
Reply
2019-08-19, 12:21 PM, (This post was last modified: 2019-08-19, 12:22 PM by EvaDav.)
#5
(2019-07-26, 04:11 PM)Rayle Wrote: thank you for sharing this!

You are welcome!

(2019-07-26, 01:52 PM)Alferne Wrote: Why did i never think of this? Thank you so much! I have to give this a try!

It's great!

(2019-08-19, 10:43 AM)batuk4007 Wrote: can anybody guide me to run push notifications ads? ready to pay or share %

Hi,
Your personal manager can give you advice about how to start your campaigns successful.
If you have any questions, please do not hesitate to contact our 24/7 support team.

Email: support@evadav.com
Skype: live:evadavhelp
Telegram: @evadavhelp
Reply
2020-09-09, 05:43 PM,
#6
Do you guys provide a black/white list for specific offers and geos?
Reply


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