Brand or Individual Recognition
2015-05-10, 03:29 AM,
When creating a website around a niche. Let's say Internet Marketing for example. Do you build the brand or the person creating the content?

In regards to social media accounts. You could have twitter, g+, youtube, facebook all be username related or you could use your actual name and people would just associate you with the brand.

I ask this because I would buy stuff from a person, not from a brand unless it has some type of authority. I would buy from Amazon or Bestbuy, but not from Joe Smith selling the same phone.

Just curious on thoughts for branding in social media in relation to driving sales. I guess SEO can get a little messy if you don't pick one or the other too. For example, if you Google "Grant Cardone" (popular sales/motivation guy) You get all of his social profiles, books, courses etc. I guess he is the brand?

Any links, courses or books on branding you could point me too would be appreciated.

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