Any tips on how to improve facebook conv rate ?
2015-03-04, 03:37 AM,
#1
For those who used facebook (or any other social media ) as a source traffic you'll notice that the traffic barely convert to leads . in my last case study it was like 1 lead every 50-60 CLICKS !

and it's not because of the landing page or the niche as i tried the same lp/niche with youtube and it converted great ! (about 1 lead every 10-15 clicks ) .

so my question here if any one has some tips and tricks to improve the conv rate ?

by the way this is the same for twitter and instagram ( i tried them both )
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2015-03-04, 03:50 AM,
#2
if you can get profitable with a 2% CR just keep doing it, the volume is so big that it makes up for the low CR
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nabil987(2015-03-04 04:05 AM) 
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2015-03-04, 04:07 AM,
#3
(2015-03-04, 03:50 AM)John. Wrote: if you can get profitable with a 2% CR just keep doing it, the volume is so big that it makes up for the low CR

You're not john from cpagrip do you -.- ! anyway , 2% is so low simply because it's hard to target high paying countries + as you said the volume is so big . i just don't want to waste all that traffic .
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2015-03-04, 04:33 AM,
#4
(2015-03-04, 04:07 AM)nabil987 Wrote:
(2015-03-04, 03:50 AM)John. Wrote: if you can get profitable with a 2% CR just keep doing it, the volume is so big that it makes up for the low CR

You're not john from cpagrip do you -.- ! anyway , 2% is so low simply because it's hard to target high paying countries + as you said the volume is so big . i just don't want to waste all that traffic .

No i'm not
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Remco(2015-03-04 05:00 AM) 
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2015-03-09, 02:30 AM,
#5
Maybe the traffic that you target is not the best one out there...
Maybe the youtube traffic is more targeted than the fb one.
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2015-03-09, 01:13 PM,
(This post was last modified: 2015-03-09, 01:13 PM by Pratik_.)
#6
Here's one fact.

When you promote something on YouTube and are directing the traffic to your landing page, it will ALWAYS convert better than the cold traffic from other sources like Facebook Ads or so.

The reason behind this is that when people watch something on YouTube, they get to "experience" or watch what they're going to get. Another reason is that people tend to trust YouTube more since they feel safe that it is coming from YouTube so there won't be anything wrong. In the end this boosts their confidence and as a result, it results in higher conversions every time.

One thing you can try to do is also include "auto play" version of the YouTube video on your landing page (make this just for traffic NOT related to YouTube, like for FB ads landing page). This way, your cold traffic also may get to listen to it and learn more about what you have to offer.

Hope this helps.
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nabil987(2015-03-09 09:44 PM) 
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