Adwords Campaign, mobile visitors
2014-04-07, 06:38 PM,
#1
Hello I'm running a Google Adwords campaign for my niche and today I'm receiving alot of traffic from google but most of them are mobile devices.

Before starting the campaign I had about 15-20% convert rate.
I had 55.8% direct traffic, 42% social traffic and others were organic search.

Now since I'm running the campaign it has been totally flipped over.
Now I'm at 75% Organic Search, 15% Direct traffic and the rest Social Traffic.

Which isn't a big deal, but these new visitors from Organic Search are 75% mobile visitors. And I'm seeing drastically drops in my convert rate.

My website is mobile optimized and I'm also using seperate widgets for mobile devices.
Using FileIce for desktop and tablet users, and using custom AdscendMedia widget for mobile users.


My Adwords Campaign is very cheap to run (about €0.015 per click) and with the calculations I made before starting campagin (20% convert, $0.55 Average CPA) I would have made about 300% profit.
Unfortunatly now my convert is at 4% and $0.93 Average CPA, and I'm not even sure how clicks I'm getting per visitor (before the campaign it was 40%).

Unless there are things to tweak there is no reason to run an Adwords Campaign, its just not profitable for me.
There might also be an option to disable mobile traffic for my adwords.
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2014-04-07, 07:05 PM,
#2
Just set cpc bid for mobile devices -100%
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2014-04-07, 07:12 PM,
#3
Thanks yes I just called Adwords and they told me the same.
I'll turn of mobile devices tomorrow and I'll see what happens to my convert.

I'll keep you updated.
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2014-04-07, 07:27 PM,
#4
No need to call adwords team every time especially when you are in grey color ;-)

Why would you wait till tomorrow? DO IT NOW! While mobile devices didnt completely ruin your CR and increase cpc...
Reply
2014-04-07, 10:08 PM,
#5
Don't exactly know what you mean by grey color. But calling them is free and they are actually helping out alot.

I didnt cancel it cause I was about to reach my day limit anyways.
And I'd like to see a clear difference between mobile devices enabled and disabled.

AdSense Stats:
Clicks: 303
Downloads: 9
EPC: $0.03
Conversion: 3%
Revenue: $9.21

FileIce Stats:
Clicks: 73
Downloads: 4
EPC: $0.04
Conversion: 5.48%
Revenue: $2.90

I'm paying $0.01-$0.02 per Adword click, the day just started so I'm wondering what the rest of the day will bring.

(2014-04-07, 07:27 PM)Maks Wrote: No need to call adwords team every time especially when you are in grey color ;-)

Why would you wait till tomorrow? DO IT NOW! While mobile devices didnt completely ruin your CR and increase cpc...
Reply
2014-04-08, 06:09 PM,
#6
To keep everyone updated, here are the total statistics of yesterday.

Average PPC: $0,01293240
Total Visitors: 1727
Total Clicks: 860 (49,80%)
Average EPC: $0,043881829
( Desktop EPC: $0,065896, Mobile EPC: $0,021868)

Turnover $37,74
Adwords Cost $22,33
Profit $15,40


Right now I've got mobile devices disabled (excluding tablets).
Traffic:
60% Desktop
24% Tablet
16% Mobile

Huge difference from yesterday, my end result of yesterday was:
44% Desktop
38% Mobile
17% Tablet

Later on the evening visitors shifted from mobile to desktop (by social traffic) and my convert went up as well.
Generic search visitors seem to have very low conversion doesn't matter if it is mobile or desktop (About 50% lower).

I would like to see some real numbers but unfortunaly I'd have to wait a few more days for detailed and accurate numbers cause right now my Adwords is on a different timezone than my Analytics and CPA networks.


- Peace
Reply


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