5 Landing Page A/B Tests (And Their Surprising Results)
2016-04-24, 01:49 PM,
#1
Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. It’s a beautiful thing, but one that often has negative repercussions on your marketing.

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error.

Based off an accumulation of industry-wide trial-and-error findings, marketers have formulated “best practices” for optimizing landing pages. The truth, however, is that these best practices don’t work for everyone. There’s no one size fits all when it comes to landing page design.

So if you can’t depend on intuition and you can’t depend on trial-and-error what does that leave you with? How about a combination of both.

With a little bit of intuition and a lot a bit of trial-and-error, you can ensure that your landing page design separates industry best practices from the best practices for your specific business.

Just when you thought your business was on top of its landing page optimization by following the industry best practices, here is your Trojan Horse of landing page design tactics and their unexpected results:
1) Calls-to-Action

The impact of your call-to-action is dependent on two things: where you place it and how you phrase it. With that being said, let’s first take a look at the importance of where you place it.

Despite what best practices say, putting your call-to-action above the fold is not always the answer. For anyone unfamiliar with what above the fold is, it refers to the portion of your website or landing page that is visible without having to scroll down.

In recent years, studies were released stating that content placed above the fold attracted 80% of a consumer’s attention. Marketers were right to interpret this as a sign to always place their value proposition above the fold. They were wrong, however, to think that meant their call-to-action always had to be there.

Continue reading: h t t p ://blog.hubspot. c o m/marketing/5-landing-page-a/b-tests-and-their-surprising-results
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toobanasir(2016-09-09 03:50 PM) adnail(2016-08-02 01:44 AM) Adem120(2016-08-01 06:19 PM) dm123(2016-07-07 05:19 PM) Jose77(2016-07-07 10:09 AM) Golden_Coast(2016-07-05 11:55 PM) justintv90(2016-05-08 04:46 AM) arul(2016-04-25 02:47 PM)  HawkEye(2016-04-24 10:17 PM) 
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2016-04-24, 10:18 PM,
#2
That's interesting actually thank you for sharing it with us!
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2016-04-24, 10:32 PM,
#3
No worryis admin ill share more good stuff soon :)
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2016-05-08, 04:46 AM,
#4
This is very informative article.. Thanks for sharing it
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Bananashake(2016-07-05 06:04 PM) 
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2016-07-05, 06:04 PM,
#5
(2016-05-08, 04:46 AM)justintv90 Wrote: This is very informative article.. Thanks for sharing it

My pleasure I have been studying exams just got back sorry for delay. :)
Reply
2016-07-05, 11:56 PM,
#6
you are right if you dont get any leads but tons of clicks you need to fix your landing page.
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2016-07-06, 01:05 AM,
#7
That's a good read indeed.
In business and web design we should never rely on our past experience, nor what we "think" looks good.
Because what looks good may not always be good at getting you money.
A/B testing is a very powerful concept that everyone in the online industry should embrace,
otherwise we are headless chicken.
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