23% CTR -> 0% CR??? (Mobile CPI Offer)
2017-04-07, 09:48 AM,
#1
Hey guys :)

So this is picking my brain a bit...

I can send any amount of US mobile users to my landing page, and expect a pretty good CTR. Last test was 23%. It has a "download anti-virus" button at the bottom of the page.

Last test I tried sending 387 people there. 90 of those people chose to click the "download anti-virus" button.

After clicking my button, they land on the play store, on the app's page. But 0 people decide to install it and open it, after already pressing the button? That's so unrealistic, is it not?

It seems like, when they land on my landing page they're like "yes, let's click the button and install this app". But as soon as they land on the offer(play store app installation page) they're like "you know what? nah."... ???

I know 90 people isn't a lot. But if I can't get 1 install from 90 people that clicked my call-to-action button, I don't think there's a point in continuing with this lander/offer.

But if the CTR is high, obviously the visitors are interested. Why else would 23% click the button?

Can anyone help me? I kinda wanna see some conversions soon, especially since the CTR is fine...

I also tried with PIN submits, couldn't get any conversions either. With the PIN tests I sent like 200 people to my offer's page, but 0 conversions.

Thanks in advance..
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2017-04-07, 02:06 PM,
#2
Your traffic source is?
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2017-04-08, 02:17 AM,
#3
From where are you getting the traffic? fb groups ?
Reply
2017-04-08, 12:00 PM,
#4
(2017-04-07, 02:06 PM)Royal_Wolf Wrote: Your traffic source is?

(2017-04-08, 02:17 AM)stephanie12 Wrote: From where are you getting the traffic? fb groups ?


From TONIC, the PPV network.
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2017-04-09, 10:29 AM, (This post was last modified: 2017-04-09, 10:30 AM by lancerimpact.)
#5
Sounds like bot traffic. Do a test for that.
I wouldn't be surprised I have never even heard of that network
Furthermore, it sounds like you are just starting out with PPV....so stay away from USA completely.
Reply
2017-04-09, 02:38 PM,
#6
1. make sure the offer is active you can check that with your manager
2. traffic might be bots, check the ip's of the clicks see if there is duplicates or similar regions
3. bad traffic
Reply


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